Meta is reportedly developing a new generation of artificial intelligence assistants designed to operate across Facebook, Instagram, and WhatsApp, as the company intensifies competition in the global AI industry.
According to recent technology reports, Meta’s upcoming AI system will be capable of performing more advanced personalized tasks for users, including answering questions, creating content, managing daily activities, and assisting with communication directly inside the company’s social media platforms.
The project is part of Meta’s broader strategy to strengthen its position against competitors such as OpenAI, Google, Microsoft, and Apple, all of which are rapidly investing billions of dollars into artificial intelligence technologies.
Reports suggest the assistant could become more “agentic,” meaning it may eventually complete tasks on behalf of users instead of only responding to commands. Experts say this could include helping users organize schedules, recommend content, generate captions, assist businesses, and improve customer interactions on Meta platforms.
The development comes as artificial intelligence continues transforming the social media industry, with companies increasingly integrating AI tools into messaging apps, advertising systems, and content creation services.
While Meta has not officially announced a release date, analysts believe the company may introduce new AI features gradually over the coming months as competition in the technology sector continues to accelerate.
